Build Referrals through Better Communication

Doug Zarvell, Vice President of REACH3 and Kathy Smith, Director of Market Development at Johns Hopkins Medicine in Baltimore, Maryland will show through practical examples how healthcare organizations optimize physician relations strategies.

The session will help participants:

• Gain an understanding of physician preferences about the type, frequency, and format of communications they want to receive
• Examine research on physician communication preferences and hear how to use the information to refine physician marketing
• Learn how to improve physician relationships without a formal physician liaison program
• Learn how to use data and technology to bridge the gap between strategy and implementation

The Johns Hopkins Medicine office of Marketing and Communications manages physician relationships through regular outreach communications to thousands of referring and non-referring physicians. They have learned to balance messages based on physician preferences and specialties, and coordinate activities with various in-house stakeholders. Examine lessons learned and factors leading to the development of a customized database application that helps automate these tasks and improve efficiency for better results.
To register, visit http://www.healthcarestrategy.com